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Wisconsin is known for its bratwurst, and for good reason. The state has a rich history of German immigration and bratwurst making, resulting in some of the best brats in the country. The best Wisconsin brats are typically made with pork and are often simmered in beer before being grilled to perfection.

When it comes to finding the best Wisconsin brats, there are plenty of options to choose from. From local restaurants to roadside stands, there’s no shortage of places to try this beloved Wisconsin staple.
Some of the most popular spots include Usinger’s in Milwaukee, State Street Brats in Madison, and the Brat Haus Grill in Wisconsin Dells. Each of these places offers their own unique take on the classic Wisconsin brat, making it worth trying them all to find your favorite.
History of Wisconsin Brats
Origins
Bratwurst, a type of sausage that originated in Germany, has been a staple in Wisconsin since the 1800s when German immigrants brought their sausage-making traditions to the state. The German word “brat” means “finely chopped meat,” and bratwurst is typically made with pork, veal, or beef, and seasoned with a blend of spices such as nutmeg, ginger, and caraway.
The city of Sheboygan, located on the shores of Lake Michigan, is considered the birthplace of the Wisconsin bratwurst. Sheboygan’s German immigrants began making bratwurst in the 1850s, and the city soon became known for its delicious sausages. Today, Sheboygan is still a hub for bratwurst production, and the city hosts an annual Bratwurst Festival to celebrate its culinary heritage.

Popularity
Wisconsin’s love affair with bratwurst began in the 1920s when the Johnsonville Sausage company was founded in Sheboygan Falls. Johnsonville’s bratwurst quickly became a statewide favorite, and the company’s success helped to popularize bratwurst across the United States.
Today, bratwurst is a ubiquitous presence at summer barbecues, tailgates, and festivals throughout Wisconsin. The state even has an official “Bratwurst Capital of the World” title, which is held by the city of Sheboygan. The popularity of bratwurst in Wisconsin is due in part to the state’s strong German heritage and its love of all things grilled.
Wisconsin bratwurst has a rich history that dates back to the state’s early German immigrants. Today, bratwurst is a beloved food in Wisconsin and a symbol of the state’s culinary heritage.
What Makes Wisconsin Brats Unique
Wisconsin Brats are a type of sausage that is popular in Wisconsin and the Midwest region of the United States. They are known for their unique taste and texture, which sets them apart from other sausages. In this section, we will explore the ingredients and preparation methods that make Wisconsin Brats unique.
Ingredients
Wisconsin Brats are typically made from a combination of ground pork and veal, which gives them a unique flavor and texture. The pork and veal are mixed together with a blend of spices, including salt, pepper, and nutmeg. Some recipes may also include other spices such as coriander, caraway, or allspice.

One of the key ingredients in Wisconsin Brats is beer. The beer is added to the mixture to help tenderize the meat and add flavor. The type of beer used can vary, but most recipes call for a light or medium-bodied beer. Some popular beer brands used in Wisconsin Brats include Miller Lite, Pabst Blue Ribbon, and Leinenkugel’s.
Preparation Method
The preparation method for Wisconsin Brats is also unique. Unlike other sausages, Wisconsin Brats are first simmered in beer and onions before being grilled. This helps to infuse the sausage with flavor and keep it moist during grilling.
To prepare Wisconsin Brats, first, place the sausages in a pot with sliced onions and beer. Bring the mixture to a boil, then reduce the heat and simmer for about 10-15 minutes, or until the sausages are cooked through. Once the sausages are cooked, remove them from the pot and place them on a hot grill. Grill the sausages for a few minutes on each side until they are browned and crispy.
The combination of ground pork and veal, a blend of spices, and the addition of beer and onions during preparation make Wisconsin Brats unique. The simmering in beer and onions before grilling is also a key step in the preparation method that sets Wisconsin Brats apart from other sausages.
Best Wisconsin Brats Brands
When it comes to finding the best Wisconsin brats, there are a few brands that stand out from the rest. These brands have been producing high-quality brats for years and have become household names in Wisconsin and beyond.
Johnsonville
Johnsonville is perhaps the most well-known brat brand in Wisconsin. Founded in 1945 in Sheboygan, Wisconsin, Johnsonville has been producing brats for over 75 years. They offer a wide variety of brat flavors, including original, beer brats, cheddar brats, and more. Johnsonville brats are known for their juicy, flavorful taste and are a staple at many Wisconsin cookouts.
Usinger’s
Usinger’s is another popular Wisconsin brat brand that has been around for over 130 years. Founded in 1880 in Milwaukee, Usinger’s has become a household name in Wisconsin and beyond. They offer a wide variety of brat flavors, including traditional, cheddar, and jalapeno. Usinger’s brats are known for their high-quality ingredients and authentic taste.
Sheboygan Sausage Company
The Sheboygan Sausage Company is a family-owned business located in Sheboygan, Wisconsin that has been producing brats since 1935. They offer a variety of brat flavors, including traditional, garlic, and cheddar. Sheboygan Sausage Company brats are known for their authentic taste and high-quality ingredients.
These Wisconsin brat brands are some of the best in the business. Whether you’re a fan of traditional brats or more unique flavors, these brands offer a wide variety of options to choose from. Try them out for yourself and see why Wisconsin is known for its delicious brats.
Where to Buy Wisconsin Brats
If you’re looking to buy authentic Wisconsin brats, there are several options available both online and in-person. Here are some of the best places to buy Wisconsin brats.
Trig’s Smokehouse

Trig’s Smokehouse is another great option for buying Wisconsin brats online. They offer a wide variety of flavors, including traditional, jalapeno, and cheddar. All of their brats are made with natural casings and are smoked to perfection.
Glenn’s Market & Catering
Glenn’s Market & Catering is a family-owned business located in Watertown, Wisconsin. They offer a wide variety of brats, including flavors like cherry, onion, and pizza. They also offer a build-your-own brat option, where you can choose your own toppings and flavors.
Local Grocery Stores
Many local grocery stores in Wisconsin carry a variety of brat options. Some popular grocery stores that carry Wisconsin brats include Festival Foods, Pick ‘n Save, and Woodman’s Market. Be sure to check with your local grocery store to see what brat options they offer.
Whether you’re looking to buy brats online or in-person, there are plenty of options available in Wisconsin. Be sure to try a variety of flavors to find your favorite!
How to Cook Wisconsin Brats
If you want to cook Wisconsin brats, there are three main methods to choose from: grilling, boiling, and baking. Each method has its own advantages and disadvantages, so it’s important to choose the one that works best for you.
Grilling
Grilling is perhaps the most popular way to cook Wisconsin brats. It’s quick, easy, and imparts a delicious smoky flavor to the sausages.
- Preheat your grill to medium-high heat.
- Place the brats on the grill and cook for 4-5 minutes on each side, or until they are browned and cooked through.
- If you want to add some extra flavor, you can brush the brats with barbecue sauce or beer during the last few minutes of cooking.
- Serve the brats on buns with your favorite toppings, such as sauerkraut, onions, and mustard.
Boiling
Boiling is another popular way to cook Wisconsin brats. It’s a good option if you don’t have a grill or want to cook a large batch of sausages at once.
- Fill a large pot with enough water to cover the brats.
- Add some sliced onions, garlic, and beer to the pot for extra flavor.
- Bring the water to a boil, then reduce the heat to a simmer.
- Add the brats to the pot and simmer for 10-15 minutes, or until they are cooked through.
- Remove the brats from the pot and place them on a hot grill or under the broiler for a few minutes to brown them.
- Serve the brats on buns with your favorite toppings.

Baking
Baking is a less common way to cook Wisconsin brats, but it can be a good option if you want to cook them indoors.
- Preheat your oven to 375°F.
- Place the brats in a baking dish and add some sliced onions, garlic, and beer for extra flavor.
- Cover the dish with foil and bake for 20-25 minutes, or until the brats are cooked through.
- Remove the foil and bake for another 5-10 minutes, or until the brats are browned.
- Serve the brats on buns with your favorite toppings.
No matter which method you choose, cooking Wisconsin brats is easy and delicious. Just be sure to follow these tips and you’ll have perfectly cooked sausages every time.
Pairing Suggestions for Wisconsin Brats
When it comes to Wisconsin brats, pairing them with the right drinks and sides can take your meal to the next level. Here are some suggestions to help you create the perfect pairing.
Drinks
Beer is the most popular drink to pair with Wisconsin brats, and with good reason. The state is known for its breweries and beer culture, so it’s only natural to pair a cold brew with your brat.
- Aecht Schlenkerla Rauchbier: This beer is a great complement to the smoky flavor of the bratwurst.
- Boulevard Tank 7 Farmhouse Ale: This beer has a citrusy flavor that pairs well with the spices in the bratwurst.
- New Glarus Spotted Cow: This beer is a classic Wisconsin beer that goes well with just about anything, including brats.
If you’re not a beer drinker, you can also pair your brats with other drinks such as lemonade, iced tea, or even a glass of wine.
Sides
When it comes to sides, there are plenty of options to choose from. Here are some savory side dishes that pair well with Wisconsin brats.
- Sauerkraut: This classic German side dish is a must-have when it comes to brats. The tanginess of the sauerkraut pairs perfectly with the savory flavor of the brat.

- Potato Salad: A classic side dish that goes well with just about anything, including brats. The creaminess of the potato salad balances out the richness of the brat.
- Baked Beans: The sweetness of the baked beans pairs well with the savory flavor of the brat. Plus, it’s a great way to add some protein to your meal.
Don’t forget to serve your brats with some hard rolls instead of soft buns. The crisp bite of the hard roll goes really well with the snappy sausage.
There are plenty of options when it comes to pairing Wisconsin brats with drinks and sides. Just remember to choose flavors that complement each other and you’ll have a delicious meal that everyone will enjoy.
Final Thoughts on the Best Wisconsin Brats
Wisconsin is the undisputed home of the bratwurst. With its rich history and culture of grilling, it’s no wonder that the state has produced some of the best brats in the world. From the traditional German-style brats to the more modern beer brats, there is no shortage of variety when it comes to this quintessential Wisconsin food.

Through our research, we have found that there are many great places to get brats in Wisconsin. The top 10 winners of the Best Bratwurst in Wisconsin contest, as voted on by USA Today’s 10Best, include Von Trier in Milwaukee, The Old Fashioned in Madison, and The Brat Stop in Kenosha. However, it’s important to remember that taste is subjective, and what one person loves, another might not.
When it comes to cooking brats at home, there are a few key things to keep in mind. First, always start with high-quality, fresh brats. Second, don’t overcook them – brats should be cooked until they are browned on the outside and juicy on the inside, but not burnt. Third, consider adding toppings like sauerkraut, onions, or mustard to enhance the flavor.
If you’re looking to take your brat game to the next level, consider experimenting with different types of brats, such as cheddar brats or jalapeno brats. You can also try grilling your brats with different types of wood chips to add a smoky flavor.
Whether you’re a lifelong Wisconsin resident or just passing through, trying a bratwurst is a must-do experience. With so many great options to choose from, you’re sure to find a brat that will satisfy your taste buds and leave you feeling like a true Wisconsinite.
Frequently Asked Questions about the Best Wisconsin Brats
What are the best bratwurst brands?
There are several best brats brands in Wisconsin, including Johnsonville, Usinger’s, and Klement’s. These brands are known for their high-quality ingredients and delicious flavors.
What are the best brats for grilling?
The best brats for grilling are those that are pre-cooked and ready to heat up on the grill. These brats are usually made with high-quality meats and spices, and they are perfect for outdoor cooking.
What is a Sheboygan bratwurst made of?
A Sheboygan bratwurst is a type of bratwurst that is made with pork and beef. It is seasoned with a unique blend of spices, including nutmeg, ginger, and caraway, and it is known for its juicy texture and bold flavor.
Are brats popular in Wisconsin?
Yes, brats are incredibly popular in Wisconsin. They are a staple of the state’s cuisine, and they are often served at festivals and sporting events.
Why is Wisconsin known for brats?
Wisconsin is known for brats because of its strong German heritage. German immigrants brought the recipe for bratwurst to Wisconsin in the 1800s, and it quickly became a beloved food in the state.
Where can I find the best bratwurst near me?
The best place to find bratwurst near you will depend on your location. However, many grocery stores and specialty meat shops carry high-quality bratwurst from Wisconsin. You can also look for local restaurants that specialize in Wisconsin-style brats.